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How UberEats has helped boost the Perth restaurant scene

Restaurants have registered a surge in home-delivery orders since UberEats entered the city last October.

In some cases the increased business has led to further recruitment and provided opportunities to expand.

Northbridge-based Greek restaurant Filos & Yiros was among the first restaurant partners to sign up with UberEats. Owner Simon Psaros said the partnership “started with an absolute bang”.

“For the first few weeks we were doing about $2000 extra in orders a day,” he said.

“As more restaurants have signed up to UberEats, the impact has been diluted as customers obviously want to try new things. We are back to around half that now but expect things will pick up again with time.”

Mr Psaros said as an added benefit people were trying Filos & Yiros at home, enjoying the food then making an effort to get to the restaurant.

“Uber has helped spread our brand name beyond our normal reach. It’s reach has been very powerful, getting us into homes and offices,” he said.

The restaurant had made an additional hire — primarily to cater for managing the online orders.

Phil Heckley with Gusto Gelato owner Sean Lee.
Phil Heckley with Gusto Gelato owner Sean Lee.Picture: .

Mr Psaros said from this week he planned to trial a delivery-only “pop-up” kitchen in South Perth, to capture an opportunity to service that area via UberEats.

Meanwhile, Vietnamese restaurant Mama Tran’s home-delivery orders have more than trebled since working with UberEats.

Mama Tran has restaurants in Claremont, East Perth, Joondalup and Milligan Street in Perth and offered home delivery through Deliveroo, which it still uses.

Owners Van Tran and Marissa Williams, said being already geared to providing fast service, Mama Tran has not had to change its business operations or employ more staff.

In the Claremont restaurant, which is open in the evenings, most orders are for dinner, getting particularly busy towards the end of the week and on weekends. The East Perth and Perth restaurants receive most orders from office workers at lunchtime.

Co-owner Van Tran said on some occasions staff joined up to make a large order worth hundreds of dollars. “UberEats obviously take a cut but this is still far cheaper than having our own home-delivery vehicles and drivers,” he said.

Leederville-based Gusto Gelato also registered a spike in orders for half litre and litre tubs of its fresh homemade gelato since partnering with UberEats. Owner Sean Lee said in the early days, new orders peaked at about 200 for the week.

“This has since plateaued off; even so, our takeaway business has increased by around two- thirds,” he said.

He said Sunday nights and hot days were particularly busy, and customers included office staff as well as households. He also continues to use Deliveroo.

Mr Lee has not had to increase staff numbers due to increased business. “We have been able to build in increased demand into our operating model,” he said.

UberEats general manager for Australia and New Zealand Simon Rossi said UberEats in Perth was receiving “tens of thousands” of orders weekly, shared between “hundreds” of restaurant partners and “thousands” of delivery partners, using bikes and motorbikes as well as motor vehicles.

He said for restaurants, it had provided an additional revenue stream and the opportunity to expand. Previously restricted to the number of seats in the restaurants, delivery via UberEats enables the restaurants grow their businesses without a big capital outlay to increase restaurant capacity, he said.

Mr Rossi cited the example of Filos &Yiros creating the delivery only kitchen in South Perth, and said several restaurants had put on new staff dedicated to online orders through UberEats.

UberEats charges customers a $5-$7 delivery fee depending on the area and takes a negotiated cut of the food order.

The delivery radius depends on the area but can be 6km from the restaurant.

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