Home | Australia | Nightclub is ordered to remove 'highly sexualised' pics of scantily-clad women on front window

Nightclub is ordered to remove 'highly sexualised' pics of scantily-clad women on front window

  • Ad Standards Community Panel ordered MP’s, on Gold Coast, to remove photos
  • It argued ‘highly sexualised’ ad was inappropriate for the ‘family-friendly’ area
  • The move drew approval from others given the precinct’s ‘changing face’ 

Brooke Rolfe For Daily Mail Australia

A nightclub that’s been told to remove a poster of women wearing underwear from its window front claims the advertisement is hardly different from a lingerie store.

Nightspot MP’s, on the Gold Coast, was ordered by The Ad Standards Community Panel to take down the raunchy photos in keeping with the city’s move towards creating a more family-friendly atmosphere.   

The sizable ad covers an entire window at the front of its Orchid Avenue establishment in Surfers Paradise, which is visible from a popular nearby arcade, Gold Coast Bulletin reported. 

Nightspot MP's, on the Gold Coast, was ordered by The Ad Standards Community Panel to take down the raunchy photos plastered across the windows at the front of its Orchid Avenue club

Nightspot MP's, on the Gold Coast, was ordered by The Ad Standards Community Panel to take down the raunchy photos plastered across the windows at the front of its Orchid Avenue club

Nightspot MP’s, on the Gold Coast, was ordered by The Ad Standards Community Panel to take down the raunchy photos plastered across the windows at the front of its Orchid Avenue club

It features two women dressed in revealing lacy underwear and towering heels, brandishing a pair of handcuffs and a riding crop.

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On the opposite side is a man wearing a tight pair of white underpants, lifting a white singlet up to reveal his bulging abdominal muscles.

The two posters were deemed ‘highly sexualised’ by the panel, particularly given the changing face of the precinct previously known for its bustling nightlife. 

They also argued that showing pictures of men and women in their underwear was not directly relevant to the party scene the business was offering. 

Spokeswoman for the club, Claire Kingston, said the risque photos were not erected to ‘offend anyone’ and the business intended to comply with the panel’s orders. 

‘To be honest we just put the pictures up, we weren’t meaning anything by them, it was just a bit of fun,’ Ms Kingston said.

‘You see similar images in lingerie stores out the front of Myer.’

The panel argued that showing pictures of men and women in their underwear was not directly relevant to the party scene the business was offering (photo from inside MP's)

The panel argued that showing pictures of men and women in their underwear was not directly relevant to the party scene the business was offering (photo from inside MP's)

The panel argued that showing pictures of men and women in their underwear was not directly relevant to the party scene the business was offering (photo from inside MP’s)

She argued the club was not intentionally trying to be ‘provocative’ and heard first about complaints through other sources online. 

The watchdog’s action gained approval from Surfers Paradise Alliance CEO Mike Winlaw, who said such moves had seen growth in day-time activities in area, and not just night. 

‘Over the years it has always been known as a night-life area and driven significantly by the night economy,’ Mr Winlaw said. 

‘The day traders did suffer because of it, but now we are seeing both day and night grow in Surfers as businesses invest more in families and in the daytime. Both have benefited.’

Spokeswoman for the club, Claire Kingston, said the risque photos were not erected to 'offend anyone' and the business intended to comply with the panel's orders

Spokeswoman for the club, Claire Kingston, said the risque photos were not erected to 'offend anyone' and the business intended to comply with the panel's orders

Spokeswoman for the club, Claire Kingston, said the risque photos were not erected to ‘offend anyone’ and the business intended to comply with the panel’s orders

 

 

 

 

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